The
following are ten questions for your logo design:
10 What is
a logo? A logo is a trademark of a company or organization. It's the identity
that encapsulates what your company stand for and what it wants to achieve in
its lifetime. Companies do spend thousands, if not millions of dollars just to
have the right logo.
9 Why should you use a logo? Your company's logo will
be your visual tool to stimulate attention and leave a greater impact to your
target audience that words may fall short of. Over time, logos prove to be the
simplest and most direct way of promoting one's business presence. Make your logo
give you your brand name recognition. It is your visual appeal to any document
or web page because of its unique graphic image.
8 How much does a logo
cost? A logo design can fetch from US$200 to $600 from service companies in the
web. Outfits at the upper end of this price range generally create several designs
for you to choose from. If your logo design requires more research, expect to
pay US$1,500 to $3,000. It all depends on how often you're going to use your logo.
If you're inclined to put your logo to almost every media material you have, then
it is better for you to opt for the much higher price where there is research
to be done.
7 What's the benefit of creating a unique logo? A unique and
distinct company logo is more likely to gain trademark protection than those that
are common. Because of its unique qualities, users will be able to associate your
logo with your company right away, and any copies and duplicates will definitely
be charged with property rights.
6 Where can I get help when creating my
own logo? Assistance from a trademark lawyer is priceless when conducting a trademark
search. You have to look out for logos that have the same design as yours. There
is such a thing as infringement on another company logo or trademark. Also, a
trademark lawyer would be beneficial for you in terms of gaining trademark protection.
5 Where can I get ideas for my logo design? One designer outfit recommends
you start by looking in your refrigerator. A fridge usually contains all the well-known
logos of your food and drinks. Look at your orange juice, beer, yogurt, mustard,
mayo, and ketchup. What makes some logos stand out more than the others? Next,
head out to your favorite supermarket and again take note of the logos that stand
out and those that do not. Another place to check out is the yellow pages for
companies similar to the company you wish to start.
4 Is it advisable to
use Clip Art in logos? If your business is locally inclined, say you just want
to operate a small corner café, a strong corporate identity may be a bit too much.
You could use your start-up funds on more important things like the interior design
of your place for example. For times like these, a high quality solution would
be the right typeface for your company name and high quality royalty free clip
art. By trying out and mixing multiple clip art images, you can create a unique
logo.
3 Can I trademark my logo created from clip art? A trademark lawyer
advises that even if you alter drastically a clip art image, it may still be impossible
to trademark. However, he said that one may consider using the design with the
drastically altered clip art up until the company gets well underway and then
later replace it with something similar yet completely original. This way, the
company may have trademark protection.
2 What can I use to reduce computer
memory on my images? Images and illustrations tend to eat much of computer memory.
In order to decrease memory usage,
vector graphics may be used. Vector graphics shrink and expand without loss of
detail. They require less computer memory unlike a bitmap image which can take
up to 2 to 10 MB of memory and loses detail when expanded.
1 What do I
need to remember when designing my logo? A designer compares a logo to a story…
"It is like a compressed story of your company…backed by a promise." It is a trademark
that supports and represents your company's ideals and objectives. When designing
your logo just keep this question in mind: What do I want my customers to expect
and feel when they see my logo?
Granny's
Mettle is a 30-something, professional web content writer. She has created various
web content on a diverse range of topics, which includes digital printing topics,
medical news, as well as legal issues. Her articles are composed of reviews, suggestions,
tips and more for the printing and designing industry.
